News Flash: The Lowell Spinners will be featured in Sports Illustrated magazine and ESPN’s Cold Pizza TV show for their promotion asking Little League teams to switch from the name Yankees to Spinners.
Teddy’s Take: Brilliant! Brilliant! Brilliant! If you’re looking for the #1 reason why the Spinners are perhaps the most successful minor league franchise in all of sports, it’s their uncanny ability to come up with ideas that capture not only the area’s attention, but the entire country’s as well.
This latest publicity stunt, offering to pay for uniforms of any Little League team that switches allegiance from the Evil Empire has been mentioned on every local news program along with every national sports show and even some network news programs. Look for GM Tim Bawmann and Director of Corporate Communications Jon Goode on Cold Pizza Wednesday morning between 10-12. Award winning SI writer Steve Rushin will also talk about the “Yankee Elimination Party� in his Air and Space feature.
Kudos not only to Bawmann and Goode, but to the entire Spinners organization for having the creativity and the guts to consistently put a superior product on display, and in the process, put the Mill City on the national map.
What's your take on the Spinners "Yankee Elimination" promo?
Comments (7)
This has got to go down in history as the greatest sports team promotion ever!
It's owners/management teams like this that deserve the success and the support from the fans that they receive. They have accomplished an amazing feat: They managed to get tons of free promotion, put smiles on faces of Red Sox fans everywhere AND give back to the community. I'll take 4 season tickets please!
Posted by JesusSavesTorntonScores | February 14, 2006 6:43 PM
Posted on February 14, 2006 18:43
Unfortunately of our other pro team in the city, they couldn't come close to promoting themselves like this. Maybe the Lock Monsters should inquire about come contract work from the marketing department at the Spinners.
Posted by Louis Cypher | February 15, 2006 9:17 AM
Posted on February 15, 2006 09:17
That is awesome. Speaking of Red Sox/Yankee rivalry, is there anything worse than a Yankee fan that grew up in the Greater Boston area? I have an aquaintance (let's call him Paul) and he is a Yankees fan, but he grew up in Lowell. It's pathetic and sad. Just like my friend.
Posted by Greek Thunder | February 15, 2006 9:28 AM
Posted on February 15, 2006 09:28
That's great! I mean, how often do you get a chance to dump on the Yankees and support your local team at the same time. Pretty ingenious.
Lowell's citizens are proud to have one of the elite minor league organizations in the nation.
However, it's only a matter of time before Lowell's greedy city management finds a way to force them out of town. The Lock Monsters are a perfect example of support they can expect from the city's "big" men. The city management always seems to take the credit for the successes of the franchises whenever it needs a distraction from it's failures. While maintaining the approach of squeezing blood out of a rock. In other words, enjoy it while it lasts Lowellians.
People in this city should appreciate and continue to support our Spinners. I'd like to think that the city will step up and do whatever it can to keep the Lock Monsters here as well, and then rightfully brag about having two succesful franchises.
Till that happens, I'm afraid the Spinners franchise is just too good to be true for this city.
Posted by T2 | February 15, 2006 11:09 AM
Posted on February 15, 2006 11:09
The spinners franchise is wonderful to all the youth organizations. When I changed the name of my softball team last year from the Yankees to the Spinners, it was in part to pay repsect to the great things they do. I'm glad that they took this idea and ran with it.
Posted by karenv | February 15, 2006 2:02 PM
Posted on February 15, 2006 14:02
Wow Greek Thunder. I never knew Paul G was a Yankee Fan. Thanks for the info.
Posted by Louis Cypher | February 15, 2006 3:36 PM
Posted on February 15, 2006 15:36
I'd like to see all area Little Leagues change their Yankee team names to "Jeter and the Cheaters"...I'd be cool with that.
Posted by Legend Killer | February 15, 2006 3:48 PM
Posted on February 15, 2006 15:48