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So long Susan

A few weeks ago Susan's European Cafe in Hudson, N.H. closed. A loss to local gelato and latte lovers yes, but this restaurant on Route 3A was more than just a business. It was somebody's dream. A woman named Susan Daniels.
I met Susan two autumns ago when I set out to write about her famed galumki soup. What struck me about this petite woman with kind face and gentle manner wasn't her meaty, tomato-laden soup (altho tasty), it was her pride.
The pride of owning her own business and making people happy. She built the cafe with her elderly father; a man who was always in the background doing touch-up work, emptying trash cans, keeping the enterprise thriving. He left his welding business to help his daughter find her purpose in life. How many fathers would take this epic step?
By all yardsticks, it should have worked. It was a pleasing place with above average food. The stunning bar came from Italy and signature dishes like the galumki soup was her mothers. Gelato, never an easy treat to pull off, was done right here. Susan learned to make the creamy ice cream from an Italian food specialist — another source of pride. The few times I stopped by the cafe over the past year, I couldn't get out the door without Susan tucking a bag of chocolate-covered espresso beans or Christmas cookies in my purse.
She always was smiling and yet worried that she wouldn't make it. The last time I was there she had rings under her eyes and told me she was keeping her spirits up and fingers crossed. Business was never brisk.
With the sign that her cafe is for sale joining the legions of similar signs popping up all across America this fiscal season, I salute her. The workingmen and woman like Susan who go for their dream no holds-barred are what makes the economy work. I am more befuddled by this than The Big three going down. And if I could I'd offer Susan a bailout. She deserves it more than Detroit, Merrill, Fannie and Freddy. So this holiday season Gourmet Gal asks you to think about where you are spending your hard-earned money. And remember Susan Daniels with every latte, cupcake and anise cookie you buy. This may be how it crumbles, but did it have to be?

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Comments (8)
Jeff from NH:

Yes, I was sad to see it go. We would go ocassionally for lunch and noticed it gone when trying to visit the last time. I really liked the "friggin burger". It was more like meatloaf and also seemed to be a homemade (Polish?) specialty.

I think it was more a matter of location, scale (maybe smaller is better) and of course, economic timing. There was also a mall project on Lowell Rd that was cancelled. I think some local business owners expected that to bring in a lot more through traffic.

Best of luck to Susan. Please let us know where she resurfaces. I'm sure we'll want to visit.

Jumpin' Jack Flash:

Ultimately GG, any business survives or dies based on supply and demand. You must supply a quality product that consumers demand. Food is no different.

I'll assume the quality was there at this place. I only tried it once while passing through. The gelato was good, though I honestly haven't eaten enough of it to tell the difference. That leaves demand as the problem.

Let's be real here. Realizing this blog is mostly intended for the "gourmet" diners out there, how many of you are there, really? It's nice to sit around and talk about fancy meals, immaculately prepared dishes, and servers who do everything but follow you to the rest rooms and help out there. Last time I checked though, this is still the Merrimack Valley. This isn't Boston, New York or Paris. What people want and can afford here is completely different. Throw in a lousy economy and you have the recipe for business closings.

As financial conditions worsen, you're going to find people being more careful about where they spend their dollars. They'll still spend them, but they're less likely to spend them on bells and whistles and more likely to spend them on necessities. My advice to restauranteurs, for what it's worth, you'd better put out a quality product that appeals to your market, and you'd better do it at a price the masses can afford. Otherwise, all the positive reviews and kind words won't mean a thing.

Scott, I anxiously await your rebuttal.

LostinLowell:

GG, this was a very nice tribute to a woman who clearly made a great impression on you. I wish her the best, and applaud you for your tribute to her.

As I become more and more conscious of what I spend, I'm also being more and more conscious of where I spend it. My goal this year is to do the majority of my holiday shopping on main street - be it in Lowell, Nashua, Hudson, where ever. If I have a few dollars to spend, I want to spend it wisely, getting the best product more my dollars, but also supporting the best business with my dollars.

Nashua is having a big main street open house/sale next weekend to try to generate foot traffic and sales in the downtown area. Does anyone know if Lowell is planning something similar?

Corey:

LostInLowell, did you go to the lights festival this weekend? Any businesses that were not opened for that event I think really missed out a great opportunity to show off. The paper and at least one business owner mentioned that the turnout was impressive this year. I'm walking distance so it didn't affect me, but it looked like garaged parking was free as well, which was an excellent idea.

LostInLowell:

Hey Corey, I missed the festival, but arrived in time to have to sweet talk a traffic cop into letting me into the Leo Roy garage, even though I'm a paying resident! I'm glad the turnout was so good, I like any event that brings more people into DTL, even it means extra noisy nights for DTL residents!

the midnight gobbler:

I checked out the lights festival with the ball and chain this past weekend. We had a decent time. I went down to one of my old favorites, the athenian corner as they were giving away free peices of their spinach pie all afternoon. Hmmmm, i wonder how people can afford to give food away like that when the economy is so bad?
I went back later on that night for dinner after the festivities and the place was packed. As usual i had a great meal that i could not finish. My wife of course, finished hers Even with a bottle of wine the check was under sixty dollars. So maybe jumpin jack is on to something. The places that give you a big, delicious portion at a reasonable price will always thrive. Plus having belly dancers that really turn the customers on doesn't hurt... The olympia is in the same category, great food, big portions, fair prices

April Showers:

My grandma LOVES the Olympia. I tease her because the color scheme matches her hair!

the midnight gobbler:

I love the olympia and the atheniantoo, if you ever go to either one (and they have it at the time) ask for the poulaki special. It is a rare bird only found in greece, but let me tell you it is delicious. Neither one of those places have it on their menu but often as a special. It is delicious. It is so tender it melts in your mouth.

And april showers, stop being mean to your grandmother, some old people are cool

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