Branded chefs? Are they useful?
We don’t seem to have any chef in command here in LA. With the stars of This Side of the Truth descending, it got me thinking. Who is the Wolfgang Puck in our midst? I have interviewed just about every chef in the Lowell Area (if I missed you call me) and I can’t think of one that works the PR angle to his/her advantage like a Todd English. This, I find refreshing. Or is it a missed opportunity? Would a marquee-name increase Lowell’s restaurant index, or turn what seems to be a synergetic dining scene into a blood sport? Thoughts?
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Celebrity chefs: Hot or not?
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Well, I liked Figs and I wouldn't turn down a chance to go to Olives, but I have become pretty sick of The Toddmeister. English's mug is all, and I mean ALL, over the airport, plus video and co-branded stuff. Whew--overkill. I respect a guy like Ming Tsai much more: He's in his kitchen more often than not, just bangin' out the grub. I like Blue Ginger. Plus Ming is WAY hotter than The Todd...
Posted by lisad | April 8, 2008 5:14 PM
Posted on April 8, 2008 17:14
Love Ming Tsai. Great guy, great cooking show, great restaurant.
Posted by Emily | April 9, 2008 11:43 AM
Posted on April 9, 2008 11:43