Lowell is ready for its 15 minutes

There is more Hollywood buzz in Lowell and this time it has nothing to do with that Irish boxer and his brother.

Filming for “This Side of Truth” is set to begin in the spring here in the Mill City. The movie is directed by Ricky Gervais and Matthew Robinson, with a cast that includes Jennifer Gardner, Jonah Hill, Rob Lowe and Louis C.K. according to IMDB.com. The industry web site also says it’s a Lynda Obst Production, who produced “How To Lose a Guy in 10 Days” that starred Kate Hudson and Matthew McConaughey and will be distributed by Warner Bros. productions. The movie is a comedy set in a world where no one has ever told a lie — doesn’t sound like Washington or Hollywood.

Deborah Belanger, the executive director of Greater Merrimack Valley Convention and Visitors Bureau says that scouts for the movie contacted the organization about six weeks ago. The CVB has been providing information on possible site locations for various scenes in the comedy. Production is likely to begin in April. According to Belanger, the producers liked Lowell because it is a small, easily contained town.

“Obviously this will give Lowell an economic boost and incredible publicity. We are very excited to help with this movie,” Belanger said in an e-mail to The Sun.